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31 (More) Days of #BIF7 - Day 14 - Jon Cropper

With today's weak job market and the maturation of multiple easy-to-use social media vehicles, personal branding is on the rise. People are deliberately branding themselves to find employment, make connections, broadcast their message, and express themselves, and they are becoming increasingly innovative and creative in their efforts. Take, for example, Matthew Epstein and his brilliantly branded Google, please hire me website.

Of course, as Jon Cropper would tell you, this is nothing new. Branding has been an part of his professional persona since he started working in the advertising industry, and his BIF-7 story reflected the facets which he synthesized in the acronym SEDUCTION:
  • S = Self-awareness. What do you represent? Jon said that he stood for four c's: compassion, communication, creativity, and curiosity. 
  • E = Environment. What's going on in the world? 
  • D = Design. Looks and presentation matter. 
  • U = Understanding. Listen and ask the right questions. 
  • C = Communication. Tell stories. 
  • T = Trust. Mean what you say and follow through. Earn trust. 
  • I = Inspiration. Create effective messages and out-teach (not out-sell). 
  • O = Open. Inject optimism into the world. 
  • N = New. Constant renewal. Innovation is seductive.

Additional information:

BIF Profile Page

This is part of my 31 (More) Days of #BIF7 blog series.


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