Wednesday, October 19, 2011

31 (More) Days of #BIF7 - Day 19 - Byron Reeves

You start up and get an instant message almost immediately:

"Quest notice: find all 14 unclaimed invs and bring them back to _Reeves (Player 411) for processing to Accounting. Time completion bonus and one hidden power up."

You gear up and prepare your Avatar, and then head toward the center of town where transport rigs can take you anywhere you need -- to the Tea Room, where you can meet up with co-workers, to the Library containing every administrative and quality form, and to the Towers, residence of the c-suite.

Game on. Time to track down and pay those vendor invoices.


If only work were as enjoyable as exploring a MMORPG. But might it become so?

During his BIF-7 talk, Byron Reeves elaborated the growing phenomenon of gamification and explored the prospect of interjecting gameplay into traditional work modes and processes. Byron summarized the reasons we enjoy games (achievement, immersion, exploration, competition, and socializing) and posited that the same base dimensions apply at work such that gameplay can make work more enjoyable.

For corroboration, he listed several examples from the edge of this space, how sales people are gaming at Cisco, how IBM has used games for client meetings, and how Oracle has experimented with several game applications.


Additional information:
http://www.stanford.edu/~reeves/Byron_Reeves/Home.html

BIF Profile Page
http://businessinnovationfactory.com/iss/innovators/byron-reeves


This is part of my 31 (More) Days of #BIF7 blog series.

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