Of course, as Jon Cropper would tell you, this is nothing new. Branding has been an part of his professional persona since he started working in the advertising industry, and his BIF-7 story reflected the facets which he synthesized in the acronym SEDUCTION:
- S = Self-awareness. What do you represent? Jon said that he stood for four c's: compassion, communication, creativity, and curiosity.
- E = Environment. What's going on in the world?
- D = Design. Looks and presentation matter.
- U = Understanding. Listen and ask the right questions.
- C = Communication. Tell stories.
- T = Trust. Mean what you say and follow through. Earn trust.
- I = Inspiration. Create effective messages and out-teach (not out-sell).
- O = Open. Inject optimism into the world.
- N = New. Constant renewal. Innovation is seductive.
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This is part of my 31 (More) Days of #BIF7 blog series.