Monday, April 16, 2012

Miracle for Mitchell

In a December post, I mentioned how a local sports team brightened the burden of a boy with a degenerative liver condition. Unfortunately, while the gift made a big difference, the boy's medical problems have worsened and he now awaits a new liver.

At this time, I would like to introduce you to the boy. His name is Mitchell Simon, and he is an 11 year old who resides just outside of Buffalo, NY. Mitchell was born with Biliary Atresia -- a congenital liver disease -- and the disease has progressed rapidly over the past year such that a transplant is necessary.

Because medical and related expenses for a liver transplant recipient typically exceed $100,000, the family is accepting donations and a fundraiser benefit will be held on June 2, 2012 to help defer costs for the transplant.


You may send donations to the address below or donate online at

Miracle for Mitchell
10595 Miland Rd.
Clarence Center, NY 14032


Saturday, June 2, 2012 @ 4-9 PM.

Our Lady of Pompeii Ministry Center Hall, 86 Burlington Ave
Depew, NY 14043

Event Details:
The event will be hosted by local radio personality and stand-up comic Rob Lederman, and there will be live music and a buffet dinner.

Tickets to attend the benefit are available for a donation of $25.00 per person. Each ticket includes one chance for a door prize. Children under12 years of age are free. To obtain tickets, please contact Diane Moyer @ 716-741-4047.


Diane Moyer

Evelyn Simon

Tuesday, April 10, 2012

Uprising by Scott Goodson (Book Review)

We live in an era of sweeping change and uncertainty. There's economic nervousness and under-employment, climate change and wild weather, concern over peak oil and the future of energy, globalism and a flat world, and a dizzying array of social networking tools for connecting like never before.

Such a mix creates both strain in the system and new opportunities to connect, and this has led to a dramatic rise in cultural movements, including the recent Arab Spring and Occupy movement.

In Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements, author Scott Goodson looks at movements from a marketing perspective and offers a fascinating survey of recent movements as well as an elaboration of how marketing and business are beginning to add value and collaborate with movements, without co-opting them. Goodson terms this new marketing "movement marketing" and cites several examples, including the Pepsi Refresh project, the InnoCentive movement, Tom's Shoes, and the massively popular Livestrong movement.

I've only scratched the surface of what you'll find in Uprising, but if you have any interest in cultural movements or branding, you'll probably find this compelling. The book also built well on previous works about social technologies and branding, especially Clay Shirky's Here Comes Everybody and Rob Walker's Buying In.

You can also learn more about the author and the text at

Full disclosure: The author did send me a complimentary copy of the book, although he never mandated or requested that I review the book. These comments and opinions are mine and mine alone.

Monday, April 02, 2012

The Coming Jobs War by Jim Clifton (Book Review)

Gallup chairman Jim Clifton offers a timely and compelling exploration of the urgency of job creation and the current "all out global war for good jobs". Jobs are critical, Clifton contends, because they underpin societies and allow people to prosper, thereby creating well-being and fostering new achievements in all areas of human development.

Unfortunately, we face a global job shortage approaching 2 billion with no apparent driver for jobs imminent. The country that does the most to enable job growth will become the next economic superpower. The text explores the multifaceted dimensions of this topic, with plenty of corroboration from Gallup data.

As an American, Clifton admits to a U.S. bias and speculates on what America must do to maintain its predominant economic position and prevail in the coming jobs war. His ideas include encouraging job creation in cities, emphasizing entrepreneurship over innovation, drastically cutting healthcare costs, improving employee engagement, creating friendlier economic conditions for small businesses, encouraging American business to do more to establish global customers, and promoting the need to increase exports several-fold during the next decade and beyond.