Skip to main content

Blog Visitors

I've previously mentioned the recent redesign of this blog. Through that process, I also spent some time looking at visitor metrics and usage. I did this first out of curiosity, to see what visitors to this blog were looking at and what they weren't. Beyond that, I also wanted to double back to the original goals of the blog and guage if the site was serving its intended purpose.

Roughly stated, I conceived and maintain this blog for the following reasons:
  • to comment about books and movies, for my friends and anyone interested
  • to provide general commentary, for my friends and anyone interested 
  • to stay connected better with my friends
  • to write and generate content
  • self-expression and indulgence
Looking at the analytics from the last two years, I was struck by a few prominent leading indicators:

Most of the visitors (81%) to this site come from search engines

No big surprise here. I suspect this is the same with most blogs that have been on their feet for more than a few months.

Visitors aren't interested at all in posts about books or authors

This one surprised me a bit. No so much that there's less interest in books compared to other blog topics, but that visitors regularly access my other (non-book) posts, but almost never continue their site visit by checking out a book post.

Given that the majority of my posts have historically been about books, it was revealing to see only one book post score in my top ten of all-time most viewed posts.
Further, the lone book post seemed to attract visitors -- based on the referring keywords -- from searchers looking for information about the upcoming film adaptation of the text.

While of course many people are interested in books and authors, it appears that a lot of this traffic directs through Amazon and similar portal sites that for a long time now have featured reader reviews embedded with book listings.

Some of my posts score high on Google and bring in lots of visitors

This makes sense when you think through how Google is setup, but I found it pretty odd how some random, hastily authored posts brought the bulk of the visitors to the blog.

My ability to retain visitors is weak

This blog isn't a commercial venture, and I make no effort to guide visitors down some path for conversion. Still, it's clear that many first-time visitors hit my blog looking for specific information (e.g., about the HP Photosmart C4380), read what I wrote about the topic, and then leave and never come back.


I'm still assessing this data and am mulling making some further changes to this blog and what I post about.

While the blog is a success in some respects in that it allows me to connect with friends and express myself, the relative lack of visitor interaction dampens my ongoing motivation for continuing in the same fashion.

I'm unsure about the way forward. I might stop posting book reviews, or maybe I'll continue as I have.


Popular posts from this blog

The Business Model Innovation Factory by Saul Kaplan (Book Review)

As a culture, we strive for personal transformation. Whether it's eating better and getting fit, redefining our professional value proposition through training and education, or simply trying to be kinder and gentler, we're constantly reinventing who we are and what we can do. We may not be successful all the time, or achieve breakthroughs like those featured on The Biggest Loser or facilitated by Tony Robbins , but millions of people successfully transform and reinvent themselves every year. Unfortunately, the very organizations where we work generally do not do the same. As Saul Kaplan elaborates in The Business Model Innovation Factory , most organizations struggle to transform from their core, initial business models and tend to become stagnant and vulnerable to disruptive competitors. The example Kaplan leads with is Blockbuster, which for a time owned the brick and mortar video and DVD rental space, until they were "netflixed" by a disruptive competitor (

2014 IBM Digital Experience Conference

In July, I will be presenting at the 2014 IBM Digital Experience Conference, an event focused on the latest technologies, best practices, and the business benefits of delivering great digital experiences. Below is the description for my session: Session:  BUS-S20 Date/Time:   Monday, July 21, 10:30 AM - 11:30 AM Successfully Enabling Enterprise Content Management, Cloud, Mobile, and Social Business at Superior Group Superior Group focuses on the agile delivery of people, process and project outsourcing solutions. Our session will detail how this organization accelerated its content management and social business needs by implementing a combination of content management, cloud, mobile, and collaboration solutions. Attend this session and you will have an opportunity to learn from Frank Gullo, Director of Digital and Mobile Strategy at Superior Group and IBM Social Business Insights blog contributor, on how a mid-sized organization transformed its digital capabilities a

10 Suggestions for Reopening Gyms in NY State

It’s been over 90 days since gyms were closed in NY State to help slow the spread of COVID-19, and this past week Governor Andrew Cuomo addressed the issue with the following update: "We are still looking at the science and the data. There has been information that those situations have created issues in other states. If we have that information we don't want to then go ahead till we know what we're doing. Right? This is a road that no one has traveled on before. And logic suggests that if you see a problem in other states then you explore it before you move forward in your state." Cuomo also suggested the exercisers in gyms would likely not wear masks which could spread more of the virus. While we all can applaud anchoring policy to science and data, it’s questionable if this has been done here. Despite literally months to research and formulate a plan, NYS has not offered any definitive science backed information tied to re-opening gyms. More troubling, NY has