Tuesday, April 13, 2010

Here Comes Everybody by Clay Shirky (Book Review)

Here Comes Everybody provides a penetrating analysis of how the Internet and social media have fundamentally and irrevocably changed the rules and costs of forming groups.

By effectively eliminating the costs associated with organizing, groups formed from the bottom-up are now not only possible but increasing in number and influence. Shirky looks at organizations thriving under this new model, including Wikipedia, Flickr, and Twitter. Conversely, he also surveys entities becoming obsolete, such as the (traditional) newspaper publishing industry.

I definitely recommend Here Comes Everybody, and not just for those interested in business or marketing books.

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