All Marketers Are Liars by Seth Godin

I picked up All Marketers Are Liars after reading a blog review at Steven Clark's blog.

This is probably the first time I actively sought out and bought a marketing book, and at the risk of losing whatever tech cred I've built up, I have to say I enjoyed the text and Godin's smooth, conversational style. The conceit of the text is that a core driver of good marketing is the craft of telling authentic stories.

Godin hits a number of examples, including Baby Einstein, organic food, and Pumas.

I would have liked to have more quantitative and qualitative data to go along with the anecdotal evidence Godin provides, but this really isn't that kind of research exercise.

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