Friday, June 06, 2014

Do you mean social business or social business?

I recently started a discussion about social business in a LinkedIn Group, and thought it was worthwhile to reproduce here.

Do you mean social business or social business?

I've noticed an increase in the divergent usage of 'social business' recently. Among my peers who work in social collaboration technologies, there's an emphasis to define social business (quoting Charlene Li and Brian Solis) as "The deep integration of social media and social methodologies into the organization to drive business impact."

However, many other business professionals -- particularly those involved in social entrepreneurship -- define social business (summarizing the Wikipedia entry for 'social business') as a business or organization created to address a social problem.

It will be interesting to see how the different definitions evolve and if there will be any conflation. I would love to hear opinions from this group.

Link to Discussion on LinkedIn

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