Groundswell is a really great survey book about the importance of social media for business. Here, the authors interpret social media as the groundswell, "a spontaneous movement of people using online tools to connect, take charge of their experience, and get what they need -- information, support, ideas, products, and bargaining power -- from each other." The book is well-structured and begins at a high-level, defining the groundswell and why it's vital for businesses today. Next, the authors include case studies and go through various strategies for tapping into the groundswell. The final section includes tactical examples detailing how to implement social media initiatives and gain buy-in throughout an organization. As you read the book, it's easy to tell that Groundswell pulls together a ton of relevant information, and the authors did an excellent job of leveraging data from their parent organization ( Forrester Research ) and gathering new information tho...
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