Ravenweb Blog

My neighbor recently had a disagreement over a payment and an unpleasant customer experience with Independent Health , a large health insurance carrier that operates in Buffalo, NY and the surrounding area. To release some of his frustration, he posted an entry to his blog , in which he recounted the entire episode and even created a mock ad, revealing how the organization treated him. A few days after publishing the post, Independent Health (to its credit) contacted my neighbor and agreed to cover the full amount of the disputed payment . Score another one for social media. Never underestimate the power of this emerging bullhorn. Links: Initial post in which neighbor vents on his blog: http://kaynou.wordpress.com/2011/04/27/advertising-we-can-believe-in/ Follow up post recounting Independent Health's response: http://kaynou.wordpress.com/2011/04/30/independent-health-comes-through/